Circa 1900 Johnnie Walker

Metal Die-Cut Advertisement

        In this auction, we are pleased to bring you some of the finest pieces of golf advertisements in the world. This collection was painstakingly assembled by our consignor over the past 20+ years, and many of them represent the finest examples in the hobby.

        Offered here is a circa 1900 metal die-cut calendar advertisement for Johnnie Walker whisky. According to a Johnnie Walker expert that we contacted, this early golf advertisement was produced "prior to 1909", which was determined based on the company name located at the bottom of this piece.

        This approximately 110 year old tinplate advertising calendar measures 8" x 14". Quite impressively, this rare calendar even comes with its original paper date and month inserts, which are seldom seen. An example of this piece is depicted on page 53 of the 1994 book Miller's Golf Memorabilia, which describes this "perpetual calendar" as "one of the most sought after calendars." Another one of these rare advertising pieces can be found on the cover of the current (March 2014) Golf Collectors Society Bulletin.